Professional-oriented social network LinkedIn has introduced an iPad app version, aiming to encourage more users to engage with their free service.
“Our mobile platform is the fastest growing consumer service on LinkedIn,” wrote Manish Sharma, LinkedIn’s product manager. “We aspire to be the place where every professional comes throughout the day.”
Although LinkedIn brags about its 150 million members, making it one of the top social networks in the world, only a third of them check the website on a daily basis. Compare that to Facebook whose half of its total members use the site everyday.
The app–now available for download–works a bit different from its web-based counterpart, as the mobile version is designed to be a personal assistant of sorts. It has added features such as calendar integration and focus on LinkedIn’s personalized news feed, which displays articles that are popular among people within the user’s network.
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